you are starting a new company, or working to turn around a major
enterprise, a business plan will help you organize all the items
that have to come together to create a winning business.
If you fail to plan, then you plan to fail!
The business plan process serves many purposes:
A reality check for you and your business
A strategic model that allows you to determine the key factors
A communication vehicle for recruiting employees, customers, investors
A benchmark to gauge performance
following guidelines come from experience:
Honest: Any misstatement will lead to immediate loss
Positive, but Realistic: Share your dreams,
but do not exaggerate expectations. Your business will be measured
on its milestones, and failure to achieve them will lead to loss
of credibility and financing. Show both your strengths and weaknesses;
have remedial plans to address the areas for improvement. Identify
potential risks and plans to mitigate them.
your facts and figures: Every person in the top management
team has to know the details of the business as if the company
depended on it, because it does. Research extensively your marketplace
and competition. Survey potential customers to test your idea's
value. Double-check every expense for reasonableness.
Professional Help: Get professional assistance from
graphic designers for the look of your presentation. Hire a business
communication consultant to edit the written content. Take the
business plan to a printing center for professional copy and binding.
Standards: We have yet to see two identical business
plans, but suggest the following formats
Twenty to Thirty pages (absolute maximum). You may
use an Appendix to provide detail for market, operations and financial
Electronic document in either a Microsoft Word document, or preferably
an Adobe Acrobat PDF file. The 12 point font size is preferred,
but it should not be lower than 10 point.
Maintain a small file size for easier transmission. Use graphics
where applicable, but keep picture content to a minimum or lower
their graphic resolution to 100 dots per inch. We will not accept
documents over 1MB in size.
You should provide as much information as possible
in your submission. But you may want to refrain from including
in your Business Plan or the rest of your initial submission any
truly proprietary ideas, processes, data or sensitive personnel
information. We make great efforts to protect the information
sent to us, but we cannot guarantee the confidentiality of any
information submitted to this or other Sites.